The stages of the product life cycle and the marketing strategies Essay

The stages of the product life cycle and the marketing strategies - Essay Example Moreover, product life cycle ends with the removal of that product from the specific market place. Product life cycle can be characterized by several stages, such as research, development, introduction, growth, maturity, decline and obsolescence (Moore, Palich and Petty, 2006, p.312). Each and every stage is generally linked with the changes in the streams of parts, raw materials and distribution of the products. Generally product life cycle includes four traditional stages, such as introduction, growth, maturity and decline. These four stages of product life cycle are described below. Low sales growth rate of the products is the major characteristic of the introduction stage. In introduction stage the organizations launch or introduce new products in the market. Monopoly can be developed by the organizations depending upon the need and efficiency of the products to the customers (Saaksvuori and Immonen, 2011, p.103). During this stage the organizations generally accrue losses rather than business profit. It is true that if the organizations introduce products of new product class, the target customers may not be aware of true effectiveness and potential of these products. It is important for the organization to transfer information about the product among the target customers through several Medias in order to achieve potential competitive edge within the market place (Kumar and Korb, 2005, p.21). Introduction stage has two major characteristics namely low market competition and incurring loss rather than profit. Major characteristics of the growth stage are customers become responsive towards new products and growth of sales. This growth comes through the innovation’s acceptance by the target customers. Organizations generally enjoy significant business profit through their new products in this growth stage (Stark, 2011, p.32). If the organization can maintain the monopoly, they can experiment with innovation and several new effective ideas to maintain the sales growth. Growth stage is the appropriate time to introduce other new effective products in the competitive market place (Soenen and Olling, 2003, p.54). It creates an effective product image among the target customers and its competitors. During maturity stage, the sales and growth rate of the products gradually slowdown as the products have already achieved huge acceptance in the competitive market place (Wang and Gupta, 2011, p.239). New organizations start to experiment by innovative product models and strategies in order t o compete in the saturated market place. Competition for the target customers get fierce due to existence of many organizations, despite the increase of sales and growth rate at the initial phase of this maturity stage (Roebuck, 2011, p.76). At the beginning of this maturity stage, the business profit decreases due to aggressive competition within the market place. In addition, maturity stage of the product development is very much essential for the organizations to avoid decline stage of the products. Several products die and get wiped out from the market place in this decline stage due to the low sales’ growth rate of the products. Several organizations share the same competition. It makes difficult for all the entrants to control and maintain the sustainability of the sales levels (Frenken, 2006, p.133). Product category and efficiency of the organization become important factors in this decline stage as the target customers and market may perceive the specific product as the old product may lack potentiality and effectiveness. Lower demand of the products is the major characteristic of the decline

The Baroque and Rococo Essay Example | Topics and Well Written Essays - 1000 words

The Baroque and Rococo - Essay Example Rococo style of art emerged in France in the early 18th century as a continuation of the Baroque style. In contrast to the heavier themes and darker colors of the Baroque, the Rococo style was characterized by an opulence, grace, playfulness, and lightness. Rococo motifs focused on the carefree aristocratic life and on lighthearted romance rather than heroic battles or religious figures; they also revolve heavily around nature and exterior settings. Baroque derived from the Italian word barocco, which was a term used by philosophers during the middle Ages to describe an obstacle in schematic logic. Another possible source is the Portuguese word barroco (Spanish barrueco), used to describe an irregular or imperfectly shaped pearl, and this usage still survives in the jeweler's term baroque pearl. Rococo was an art style of 18th-century painting and decorations characterized by lightness, delicacy, and elaborate ornamentation. The Rococo period corresponded roughly to the reign (1715-1 774) of Louis XV of France. The term rococo comes from the French rocaille, "rock-work". Baroque in the 16th century up to the 18th century was considered to be loosely applied to European art. Based on Hauser, the painting of the Baroque period is so varied that no single set of stylistic criteria can be applied to it. The reason for this is that because currents of classicism and naturalism co existed with. According in the History of Art by Hauser, the catholic churches use this kind of art in order to invite the churchgoers. to enter their church. The churches that evolved from this program were both sensuous and spiritual, while the naturalistic rendered the religious image more comprehensible to the average churchgoer, dramatic and illusory effects were used to stimulate piety and devotion. According to Hauser the Baroque vision of the world is dynamic and dramatic. Hauser described the figures with utmost vividness and richness by using rich colours, dramatic effects of light and shade, and lavish use of highlights. Based on the Story of Art in 1950, Gombrich distinguished between representational art based on seeing and that on based on understanding. The story of the Art, is a story of a continuous weaving and changing of tradition in which each work refers to the past and points to the future. The baroque style according to Gombrich in the Story of the Art, should emphasized on unity among the arts. Gombrich description on baroque art is that the viewer tends to engage the viewer, both physically and emotionally. In painting and sculpture this was achieved by means of highly developed naturalistic illusionism, usually heightened by dramatic lighting effects, creating an unequaled sense of theatricality, energy, and movement of forms. Architecture, departing from the classical canon revived during the Renaissance, took on the fluid, plastic aspects of sculpture. Hauser and Gombrich on Rococo The Rococo style of art emerged in France in the early 18th century as a continuation of the Baroque style, but in